marvel cinematic universe - Why was the Avengers movie called something different in the UK?

In the UK the movie is called " href="http://www.youtube.com/watch?v=NPoHPNeU9fc">Avengers
Assemble"

Why was it given a different name in
that market?

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class="normal">Answer

The Avengers was
given a somewhat different name because of the British TV show href="http://en.wikipedia.org/wiki/The_Avengers_%28TV_series%29" rel="noreferrer">The
Avengers. The new name was to help keep them separate and to avoid any
confusion for audiences in the UK.

href="http://en.wikipedia.org/wiki/The_Avengers_%282012_film%29#Release"
rel="noreferrer">Wikipedia
says:

In February 2012,
Disney announced that the film's title would be
changed in the United Kingdom
to avoid confusion with the British TV
series of the same name, as well as
its 1998 film adaptation, but this
led to confusion over the film's actual
title. Empire magazine
reported that the film would be titled Marvel Avengers
Assemble
while The Hollywood Reporter said that it would be called
simply
Avengers Assemble.