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I know taglines in movies
are used for advertising purpose and to create a memorable phrase to make the audience
remember the film for many years. I've seen numerous movies with taglines and some of
them are really catchy.
For
instance,
- "The
first casualty of war is innocence"-
Platoon
- "One ring to rule them all." – The
Lord of the Rings
- "To boldly go where no man has gone
before." – Star
Trek
src="https://i.stack.imgur.com/jyzYD.jpg" alt="Platoon movie
poster">
Can someone explain the
history of using taglines in movies, and what
movie was the first to be released with a tagline?
Seems taglines have been around almost as
long as movies. There are a few online references for them. A quick search of an href="http://www.adglitz.com/2010/11/18/movie-taglinesslogans-database-of-1000-memorable-famous-movie-taglines-slogans-of-all-time/"
rel="noreferrer">online database gives me one from 1915 for Birth
of a Nation "The Fiery Cross of the Ku Klux
Klan".
There's also taglineguru.com that did a
survey of 300 nominated taglines to come up with the href="http://www.taglineguru.com/moviesurvey.html" rel="noreferrer">top 100
of all time, and it's earliest popular one is 1939's Ninotchka,
"Garbo Laughs".
This followed "Garbo Talks" for
1930's Anna
Christie.
href="http://taglineguru.com/nuts_and_bolts.html"
rel="noreferrer">taglineguru.com uses this to explain
taglines:
Why a Tagline?
Taglines are the easiest and most effective way to communicate a new or revised
brand message [...]
• Express the meaning of
your organization’s vision or mission
• Convey
essential qualities of your brand character
• Emphasize a key differentiator or competitive advantage
• Align your message to a specific audience or target
market
• Promise the fulfillment of a
deeply-held need or wish
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