Monday 13 November 2017

What was the first movie released with a tagline? - Movies & TV

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I know taglines in movies
are used for advertising purpose and to create a memorable phrase to make the audience
remember the film for many years. I've seen numerous movies with taglines and some of
them are really catchy.



For
instance,




  • "The
    first casualty of war is innocence"-
    Platoon

  • "One ring to rule them all." – The
    Lord of the Rings

  • "To boldly go where no man has gone
    before." – Star
    Trek




src="https://i.stack.imgur.com/jyzYD.jpg" alt="Platoon movie
poster">



Can someone explain the
history of using taglines in movies, and what
movie was the first to be released with a tagline?



Answer




Seems taglines have been around almost as
long as movies. There are a few online references for them. A quick search of an href="http://www.adglitz.com/2010/11/18/movie-taglinesslogans-database-of-1000-memorable-famous-movie-taglines-slogans-of-all-time/"
rel="noreferrer">online database gives me one from 1915 for Birth
of a Nation
"The Fiery Cross of the Ku Klux
Klan".



There's also taglineguru.com that did a
survey of 300 nominated taglines to come up with the href="http://www.taglineguru.com/moviesurvey.html" rel="noreferrer">top 100
of all time, and it's earliest popular one is 1939's Ninotchka,
"Garbo Laughs".



This followed "Garbo Talks" for
1930's Anna
Christie
.




href="http://taglineguru.com/nuts_and_bolts.html"
rel="noreferrer">taglineguru.com uses this to explain
taglines:





Why a Tagline?




Taglines are the easiest and most effective way to communicate a new or revised
brand message [...]



• Express the meaning of
your organization’s vision or mission



• Convey
essential qualities of your brand character





• Emphasize a key differentiator or competitive advantage




• Align your message to a specific audience or target
market



• Promise the fulfillment of a
deeply-held need or wish






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