javascript - How to get the data-id attribute?

I'm using the jQuery quicksand plugin. I need to get the data-id of the clicked item and pass it to a webservice.
How do I get the data-id attribute? I'm using the .on() method to re-bind the click event for sorted items.

$("#list li").on('click', function() {
  //  ret = DetailsView.GetProject($(this).attr("#data-id"), OnComplete, OnTimeOut, OnError);
  alert($(this).attr("#data-id"));
});

Answer

To get the contents of the attribute data-id (like in link) you have to use

$(this).attr("data-id") // will return the string "123"

or .data() (if you use newer jQuery >= 1.4.3)

$(this).data("id") // will return the number 123

and the part after data- must be lowercase, e.g. data-idNum will not work, but data-idnum will.